The SOUEAST Brand | History and Values

SOUEAST PROFILE

Founded in 1995, SOUEAST MOTOR CORPORATION LTD, is one of the earliest automobile companies in China.

In 2004, SOUEAST developed its first global sales business.

In 2012, SOUEAST launched the first independent forward R&D sedan -V5 LingZhi.

In 2022, the all-new SOUEAST was committed to building an international automobile manufacturing enterprise.

SOUEAST integrates advanced international management experience, and introduces world-class technology and equipment to form a modern production.
Since its establishment, SOUEAST has nearly 20 years of successful experience in global business, and has achieved a total revenue of over 17.25 billion USD, as well as 1.56 million units sales volume.

NEW

DNA

"EASE YOUR LIFE"

SOUEAST is inspired by EASE life.

Stylish Design

Comfort Experience

Warm-tech Network

STYLISH

Focusing on creating products
with decent taste.
Refusing the stubborn design
style, full of relaxation and freedom.

COMFORT

With high-quality products and superior service,
we focus on comfortable driving and wonderful
experience.

WARM-TECH

Based on humanization, aim to
provide intelligent and
forward-looking technology. Let
more families have smart urban travel.

N E W

D N A

EASE
YOUR LIFE

SOUEAST is inspired by a simple lifestyle.
Elegant Design
Comfortable Experience
Warm-Tech Network

ELEGANCE

Focusing on creating products with refined taste, rejecting rigid design style, full of relaxation and freedom.

COMFORT

With high-quality products and superior service,
we focus on comfortable driving and wonderful
experience.

WARM-TECH

Based on humanization, aim to
provide intelligent and
forward-looking technology. Let
more families have smart urban travel.

FUTURE VISION

Enable more youth around the world to have an ease urban mobility experience

COMPANY CODE

EQUAL Benefits from Tech Innovation

Equal Rights in Science and Technology:
Breaking the privilege between Price and Tech in mobility field.
Frank Communication:
Two-way communication with users to achieve mutual enlightenment.

PRACTICAL Fine Products, not General

Today's auto industry, in order to pursue profit and revenue, thus violate the priority of quality.
SOUEAST hopes to rely on the mature production and manufacturing system, providing consumers more reliable products and services.

OPEN-MIND Diversified & Co-creation

What SOUEAST provides is not just cars, but also a co-creation with urban new youth!
Respect each individual, be open and embrace of all possibilities, create an social network.

EQUALITY

Benefits of Technological Innovation

Equal rights in science and technology:
Breaking the privilege between Price and Technology in the mobility field.
Transparent Communication:
Two-way communication with users to achieve mutual enlightenment.

PRAGMATISM

Refined Products, not Generic

Today's automotive industry, in pursuit of profit and revenue, often violates quality priority. SOUEAST relies on a mature production and manufacturing system, offering consumers more reliable products and services.

OPEN MINDEDNESS

Diversity & Co-creation

What SOUEAST offers is not just cars, but also co-creation with the new urban youth! Respect each individual, be open and welcome all possibilities, create a social network.